10. 17. 2012
New Beats by Dre Products
Beats Electronics launched three new products today adding to their ever-growing line of wares designed to bring studio-quality audio to today’s listener.
The vision of Beats Co-Founders, legendary artist and producer Dr. Dre and Interscope-Geffen-A&M Chairman Jimmy Iovine, is to re-introduce sound to today’s listener, giving them music the way the producer intended it to be heard and bringing back what has been lost through poor quality equipment and digital music encoding. The new portfolio of products carries this vision forward.
Introduced today were:
• Beats Pill Portable Wireless Speaker. Amazing sound from an aptly-named small Bluetooth speaker. The first speaker to support tap-to-pair NFC and apt-X technology for easy and instant Bluetooth audio. Designed to optimize sound quality and maximize volume. Available in black, white and red for $199.
• The Executive Over-the-Ear Noise Cancelling Headphones. Designed to balance noise cancellation that is so important to many travelers without compromising sound. Features all of the benefits of the Beats by Dre Studio Headphones with the added benefit of blocking out jet engine noises and screaming children. Available in a classic silver color featuring high-end metallic and leather finishes for $299.
• urBeats In-Ear Headphones. This newest mid-price edition to the Beats earphone line features tough metal housing for more durability, better sound, and beautiful looks. Available in Black, White and Gunmetal for $99.
The new product line takes clear aim at competing products, such as the Jawbone JAMBOX speaker and the BOSE QuietComfort headset. From what we heard today, Beats’ aim was perfect because they hit the bullseye!
All three products are available now from the Beats Store, authorized Beats resellers and at www.beatsbydre.com.
Additionally, Beats announced today that artist and producer Trent Reznor of Nine Inch Nails fame has joined the company, bringing yet another relentless perfectionist to the team.