« LOOPO: Never lose a USB stick again | Main | The Genius Ring makes powerpoint presentations a breeze »

01. 05. 2012

Diamond App

First, everyone had a web site. Now, everyone has an app. Even your diamond has an app, that is, if it's the Forevermark, the diamond brand from the De Beers Group of Companies.("Forevermark: the Promise" is available for download in the Lifestyle section of the Apple App Store.)

We were curious about the app - would you "build" your own diamond? - but it turns out it's the journey of the diamond from mine where it is unearthed, all the way through cutting, polishing, and jewelry design.

For example, we learn that these diamonds are "responsibly sourced;" that each one bears the 3D Forevermark inscription; and that we want one.

They actually chose only less than one per cent of diamonds to be "Forevermark", each with the inscription of the brand icon and a unique identification number. The app can also be used to learn more about different colours, sizes, cuts and quality standards of diamonds, commonly assessed by the ‘4 C’s’ criteria. Interactive elements allow users to see the different sizes on a 1:1 scale gaining a realistic idea of the type of diamond that will suit them.

We picked the biggest sparkler we could find of course.

Posted by Evan    Category: shopping
Email this | Comments (0)
Add to: Yahoo Add to: Google Add to: Digg Add to: Del.icio.us Add to: Reddit Add to: StumbleUpon Add to: Technorati

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Back to Top



Best of Popgadget

We're back!! And where we've been...

Hello! It's been a while, and I'm so happy to say, we are going to be back and better than ever. We will be changing just a little bit- bringing you more frequently updated content, in a somewhat abbreviated...
Read More
Popgadget Recent Comments
Popgadget Steals & Deals
Mom Wants Gadgets for Mother's Day
Trade-in Your Old Electronics
Popgadget Giveaway from American Express! My Life on Points
6-Foot HDMI cable at $3.19 includes shipping
Sony offers some exciting deals for Mother's Day
Unlocked iPhone! Only $599. Or $699.
Got four friends? Take a Peek at this great offer
Green Tech: Eco-fashions priced to move
31 ways to save money on technology from PCWorld
Popgadget Random Images

Where is this image from?
See more random images
On This Day
Take a little stroll down memory lane. See what Popgadget was writing about on this day in 2012 2009 2008 2007 2006 2004