08. 16. 2011
RFID technology used in swimming park resorts
Over the past few years we've seen many brands merging our online and offline lives, whether that's something small and simple, like an advert with an integrated QR code, or something much more complex, like the real world Facebook 'Likes' at the Coca-Cola Village Amusement Park in Israel.
Recently, more brands and businesses have put the technology employed in Israel by the Coca-Cola team, called RDIF, to even more interesting uses.
At the Great Wolf Lodge in the US - a chain of resorts and water parks - visitors are able to use RFID-enabled wrist bands to transmit photos that they take to Facebook without the need for a computer!
Visitors are able to pick up the wristbands from a dedicated kiosk where they're linked directly to their Facebook account.
They can then send photos that they take to Facebook by scanning their wrist bands at special points around the resort.
This kind of RDIF technology particularly lends itself to be used within the travel and tourism industries, after all we saw RDIF chips added to towels earlier in the year, so who knows what it'll be used for in the next few months...