A new bag from luxury iPad case manufacturer Versetta called the Prima aims to be fashionable and practical whilst providing a safe little haven for your iPad.

We imagine the Prima would be perfect for commuters to place on their laps when they're travelling, as the iPad doesn't need to be removed in order to be used properly.

The company already produces a range of bags, but the Prima line will come in a range of colours from the bright and sunny yellow through to the professional and practical brown.

Via Ubergizmo.