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04. 11. 2011

Suwappu augmented reality toy app

Augmented reality technology has been used as part of many apps and promotions over the past few years.

However, this has to be one of our favourite uses, an augmented reality toy concept devised by London design company Berg and Japanese ad agency Dentsu.

These cute and interactive little toys are called Suwappas and can be "brought to life" by activating an app. Simply point your mobile device at one of the Suwappas and, although it may look like it's sat there minding its own business, you can suddenly see it talking, moving, changing its features and even its surroundings all through your phone.

Suwappu-toys.jpg

According to Geek.com, Dentsu thinks Suwappa is a "new kind of content platform, with various exciting social, creative and commercial possibilities" and we couldn't agree more! It seems that in order to really stand out from the crowd nowadays, products, services and brands need to integrate all of their activity, fusing toys and physical products with apps and digital innovation.

Posted by Becca    Category: toys
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