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03. 28. 2011

Is Color just another photo sharing app?


There's been a lot of online hype about a new photo application called Color, which is set to revolutionize the way we use geo-location and mobile photography. However, these aren't the only reasons everyone's been talking about Color for the past week, it's garnered so much interest because the company has already raised $41 million in venture capital. Which, I'm sure you'll agree, is a pretty impressive sum considering it's only just launched!

Founded by Bill Nguyen, put simply Color is a social network for your phone based on sharing photographs depending on your proximity. So you'll be able to see the photos of those around you which have been taken using Color, whether it's your colleague sat beside you in a restaurant or the random guy on the other side of the room.

Obviously privacy is a key concern, with no settings to block certain people or restrict your content in anyway, it begs the question, do you really want everyone you pass to be able to see all of your photos?

I'm sure these will be issues the company has to either iron out or make crystal clear to anyone downloading the app so they don't get any unwanted attention from strangers.

But, privacy and security concerns aside, there's no denying the app, it's mission to connect people and the technology it employs is very interesting. Of course we've seen many of the app's main features before, like photo-sharing purely on your mobile with the likes of Instagram and location based sharing with Foursquare and Gowalla. However, the way Color melds these different ideas together really makes it stand out, along with its unique, innovative technology which somehow manages to use light and audio information in order to determine proximity. It all sounds fascinating and we can't wait to see how popular the app becomes and whether it really will have a big impact on the way we share, communicate and ultimately use our cell phones.

Color is available for both Apple and Android devices.

Image via the Apple store.

Posted by Becca    Category: cell phones
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