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03. 29. 2011

Online shopping gets easier with Google's Commerce Search 3.0

Google has recently added improved functionality to its Commerce Search product, which promises to make online shopping easier for customers and more efficient for retailers.

The third generation Google Commerce Search adds a Google Instant-style search bar to participating stores, meaning it'll be so much quicker and easier for customers to find exactly what it is they're looking for.

There'll also be integration with Google Maps which can then provide customers with specific information about product availability within their local stores if they'd rather go pick the products up in person.

Online shopping has admittedly become a lot easier and more accessible than it was a few years ago, but it's still sometimes really confusing to make a purchase online with all the different options that are available and the often poor user experience.

Hopefully Google's improvements will make a big difference to the way we shop online and it's a good sign that brands such as L'Occitane and Forever21 are already signed up to become Google's retail partners.

Via The Google Blog.

Posted by Becca    Category: shopping
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