« Denim jeans protect you from snakebite | Main | Ritmo Advanced Pregnancy Sound System »

01. 09. 2010

Reebok's new Easytone shoe: Does it really tone muscles?

reebok%20shoes.jpg


Reebok recently started selling a walking shoe, called Easytone, that is supposed to tone your leg and butt muscles while you walk.

And the buzz machine swung into action. The Easytone shoe has made a huge splash--TV appearances, newspaper and magazine articles, buzz, buzz, buzz.

If the shoe fits, does it really firm up those muscles? Does the Easytone shoe work?

Dan Ariely is James B. Duke Professor of Behavioral Economics at Duke University is skeptical. He points out that the scientific evidence is thin. Reports of Easytone effectiveness may, he speculates, may be due to the placebo effect. (Placebos are inert pills or any item that can't possibly be of direct medical benefit, but still makes people get better.)

The placebo effect is enormously important in medicine. When a new drug is tested on people and turns out to be effective, a notable number of people in the control group, who received a sham pill rather than the real thing, always get better too.

As it turns out, the placebo effect contributes heavily to the positive effects of exercise too. When people are told (falsely) that a particular activity is good exercise, many of them believe it so strongly that they lose weight and body fat and their blood pressure even goes down. Which has me wondering how I can convince myself that reading in bed, sleeping late, and taking long hot showers will make me thinner.

Posted by Tam    Category: body
Tags:
Email this | Comments (0)
Add to: Yahoo Add to: Google Add to: Digg Add to: Del.icio.us Add to: Reddit Add to: StumbleUpon Add to: Technorati


Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Back to Top

 





 
swf_ad2.gif


Best of Popgadget
10.21.2010

We're back!! And where we've been...

Hello! It's been a while, and I'm so happy to say, we are going to be back and better than ever. We will be changing just a little bit- bringing you more frequently updated content, in a somewhat abbreviated...
Read More
Popgadget Recent Comments
Popgadget Steals & Deals
Mom Wants Gadgets for Mother's Day
Trade-in Your Old Electronics
Popgadget Giveaway from American Express! My Life on Points
6-Foot HDMI cable at $3.19 includes shipping
Sony offers some exciting deals for Mother's Day
Unlocked iPhone! Only $599. Or $699.
Got four friends? Take a Peek at this great offer
Green Tech: Eco-fashions priced to move
31 ways to save money on technology from PCWorld
Popgadget Random Images

Where is this image from?
See more random images
On This Day
Take a little stroll down memory lane. See what Popgadget was writing about on this day in 2012 2009 2008 2007 2006 2004