11. 18. 2009
Philips Introduces Crystalize Your Skin's New Best Friend
Skin care is a billion dollar industry worldwide. Obsessed with keeping our skin as young and healthy as possible we spend an inordinate amount of money on the latest cream that promises to stop the aging process, help our combination skin, or simply fend off adult cases of acne. But with all the different skin types out there, how do you know if you're purchasing the product that is the best fit for your unique skin type?
Electronics maker Philips may have the answer to the billion dollar question. According to the New York Times, has a new way of analyzing skin. The Crystalize system uses a special video camera to take an extreme close up of clients skin. The camera is set up to scan certain parts of the face to compile an accurate assessment of the viewer's skin. Once that happens, a list of products that would best suit your skin is displayed starting with the cheapest product going to the most pricey purchase.
When the system displays your ideal products, you shouldn't have to worry about Philips trying to pawn off strategically placed products. Philips does create products in the health care industry, but does not make any skin care products. They also aren't receiving any incentive to recommend one company's product over another's, so the system should be corruption free for now. Let's hope it stays that way. It's far too easy to go down that slippery slope with an ad or a featured product.
In addition to discovering skin type and the corresponding products, Crystalize users can also reach out to others experiencing the same skin problems thanks to the social networking community that has been created in conjunction with the Crystalize consultation which at $90 is not cheap. The site is currently in beta but promises to detail all the research that went into developing the Crystalize system.
Crystalize is currently only available in Santa Monica, CA at the Studio BeautyMix in the Fred Segal store, but there are plans to take the system global in 2010.
For more information, you can check out the Philips Crystalize video here.