08. 24. 2009
Daihatsu: Are you Loco for this Cocoa?
Japanese car maker Daihatsu recently pulled back the curtain on its latest creation. Dubbed the Mira Cocoa, this cute mini-car is specifically being marketed to women. The type of woman being targeted according to the press release jargon are in pursuit of a "fun and laid-back" lifestyle.
The name Cocoa was chosen to reflect how the car gives passengers that warm and fuzzy feeling that occurs when drinking hot cocoa heaping with whipped cream and drizzled with caramel and chocolate (okay, I added the whipped cream, caramel, and chocolate, but it's a great image right?). The design language for the Mira, includes catch phrases like "friendly modern" and "carefree". With it's rounded edges it's definitely non-threatning, but I'm not sure if I would describe the thinly veiled attempt to have the headlights and turn signals resemble eyes all that "lovable", but to each her own. The car's interior is designed to resemble a "well-loved bag." The Cocoa Plus features suede seats that has a deodorizing feature that keeps the car smelling fresh.
In terms of performance, the five-door vehicle has a three-cylinder engine producing 58 horsepower. Drivers have the option of getting either a four-speed automatic transmission or a CVT (continuous variable transmission). The Cocoa is also available in 2WD or 4WD. The Cocoa is also environmental friendly with emission levels that are 75% lower than the standard put in place by the 2005 Exhaust Emissions Standards for Japan and come in 25% below the 2010 fuel efficiency standards.
Another big selling point on the Mira is safety. Fitted with a Total Advanced Function collision safety body, the Cocoa can take a hit meeting collision standards for both Europe and Japan. The car also comes equipped with an impact-absorbing steering wheel, standard airbags, and 3 point ELR (Emergency Locking Retractor) seat belts. In the event you have a collision with a pedestrian, the Cocoa is designed to soften the blow via its "impact-reducing structures and force-absorbing spaces in the resin cowl, wiper pivots, and hood hinges."
Currently a Japan exclusive, the Mira Cocoa is going for a wallet-friendly 1 million yen to 1.364 million yen (10579.54 USD to 14430.50 USD).