07. 20. 2009
Nike Unveils New and Improved SportBand
Whether or not you love running or loathe it, Nike has released a new product to make the experience a little more worthwhile. The footwear company has released an updated version of the Nike+ SportBand. Like it's predecessor, the SportBand records the number of calories burned, the distance covered as well as the pace via a transmitter placed in a Nike+ Shoe or tied to the shoestrings of a regular running shoe.
Some notable improvements are the enhanced display for easier reading and enhanced water-resistance through a welded seal. The biggest improvement has to be the fact that now running fanatics can keep track of their progress sans the bulky armband that used to house your iPod. It's as simple as strapping on the SportBand and start running. The streamlined wristband is lightweight and also doubles as a watch.
After you've completed your run and achieved an appropriate level of runner's high, you can upload your stats to your computer using the Link, Nike's fancy term for the removable USB drive. And for more running goodness, Nike has also merged nikeplus.com and nikerunning.com to create a one-stop shop for running enthusiasts to come and interact with each other via social networking.
Available in grey and pink, anthracite and yellow, as well as black and red and a nifty one size fits all fitting, the Nike+ SportBand is currently retailing for $59. And for those that can't bear the thought of exercising without having music blaring, the Nike+ iPod Sport Kit that includes a sensor and a receiver for your iPod nano.