06. 26. 2009
Sony Ericsson Wants to Light up Your Wardrobe
As our gadgets have become more prevalent in our lives, it's also become a necessity for our tech to not only improve our lives but look good while they do it. Cell phone companies have answered the call for high-quality tech and aesthetics with phones specifically designed to function as high tech fashion accessories decked out with everything from precious metals to jewelry.
Sony Ericsson has decided that cell phones should be more than an accoutrement to a great outfit. With the help of London College of Fashion student Georgie Davies, Sony Ericsson is poised to conquer the world of high fashion. The second year fashion student was the winner of a competition brought about between the collaboration between the Sony Ericsson design team and LCF. The goal of the contest was to push the boundaries of where fashion and technology can go.
Davies winning design consisted of a mid-thigh length cocktail dress with iridescent scales running up one side of the creation. The beautiful accents draw inspiration from butterfly wings, but are more than just a pretty afterthought. The scales light up when the fashion-forward fashionista's phone rings, alerting her that she has a call in a noisy atmosphere like a rockin' party.
Tennis pro and Sony Ericsson spokesperson, Maria Sharapova recently unveiled the winning design at the internationally renowned design store Liberty. No word on if or when the dress will hit the market, but it a great example of how tech can be beautiful and functional.