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06. 23. 2009

Samsung Makes HDDs Pop in Pink and Blue

Apparently nothing sells a gadget like bright colors. Samsung has just announced the release of a pink and blue version of the S2 Mini Portable Hard Disk Drive, the S Series Pop edition. The colors, labeled Ocean Blue and Sweet Pink are an obvious attempt to attract more female buyers. The Sweet Pink version is even lined with tiny heart to make it even more irresistible, because nothing makes a women swoon like a pink gadget decorated in hearts (eye roll).


Obvious and patronizing marketing ploy aside, there are no spec differences which mean the HDDs still have the same solid tech. The lightweight 2.5 inch drive is still convenient to carry and easy to use. Available with a storage capacity range between 160GB to 500GB, the S2 is great for backing up and using important files on the fly. The Auto Backup program allows users to back up files in real time or on a schedule while the SecretZone program creates a virtual drive for data encryption.

Via Engadget

Posted by sherri    Category: portable media
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Comments (2)

well, i can't complain about the blue one. our team bought small usb HDDs for everyone, and there were only 2 blue ones available - the rest were black. i fought with two other males over the blue ones.

as for the remaining black ones for the other males? i decorated one with swarovski crystals for one guy. who says only girls like pretty tech? :)


Pretty nice post. I just came across your site and wanted to say that I have really liked browsing your blog posts. Any way
I'll be subscribing to your feed and I hope you post again soon!

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