Apparently nothing sells a gadget like bright colors. Samsung has just announced the release of a pink and blue version of the S2 Mini Portable Hard Disk Drive, the S Series Pop edition. The colors, labeled Ocean Blue and Sweet Pink are an obvious attempt to attract more female buyers. The Sweet Pink version is even lined with tiny heart to make it even more irresistible, because nothing makes a women swoon like a pink gadget decorated in hearts (eye roll).

Obvious and patronizing marketing ploy aside, there are no spec differences which mean the HDDs still have the same solid tech. The lightweight 2.5 inch drive is still convenient to carry and easy to use. Available with a storage capacity range between 160GB to 500GB, the S2 is great for backing up and using important files on the fly. The Auto Backup program allows users to back up files in real time or on a schedule while the SecretZone program creates a virtual drive for data encryption.

Via Engadget