06. 18. 2009
Billboards that Know What You Crave
Soon those roadside billboards will be able to tell if they should be promoting those brand new radial tires or a relaxing trip just by looking at you. Thanks to A *Star, Singapore's Agency for Science, Technology, and Research, there will soon be a gender recognition program that will change the way advertising is done.
Using a complex batch of formulas and algorithms, the program can tell the difference between men and women and respond in kind, displaying the appropriate ad. The current version of the program can only scan faces that are facing the camera but the agency is hoping to release a more fleshed out version later in the year.
Via Crave CNet