I used to count purple as my favorite color, before abandoning it for red. But even despite my fondness for the hue, and the fact that I find lavender a very relaxing fragrance, I'm struggling to work out just who a purple phone, with a built in lavender-scented perfume dispenser, is aimed at.

There can't be many women who find the traditional separation of phone and fragrance to be a burden, surely?

Perhaps unsurprisingly, this concept is a man's idea: Andrew Seunghyun Kim is apparently proud of his "sleek yet stinking phone", even boasting that the phone emits a lavender UV light whilst charging.

Yet the words "iPhone killer" have never been less appropriate, in my opinion.

Via Textually.