10. 28. 2008
DeviDoll - Fashionable online eco-boutique
[First published in Spire]
For Sindhu Venkatanarayanan, the earth is her catwalk. The passionate and knowledgeable London-based founder of the online boutique DeviDoll has assembled a selection of super-stylish labels that warrants just as much attention from fashion editors as it does from the Sierra Club. In my opinion, there is no better niche Website focused on this growing arena. Everything is exquisitely tailored and made from eco-friendly fabrics, such as organic cotton, vintage cashmere, soy, Tencel and bamboo. In addition to cute dresses, blazers, tops, jeans and even bustiers, you'll find sassy hats and bags made of re-appropriated or sustainable fabric. Sindhu's real talent is her ability to hone in on and scoop up emerging talent. In Europe, many of the designers are exclusive to DeviDoll, the only European e-retailer specializing in high-end green fashion. Shipment is available globally, in biodegradable packaging, naturally.