09. 01. 2008
Podcasts become more popular, says Pew
The Pew Internet and American Life Project has been undertaking research into US Internet habits for a few years now, and according to its latest information, podcasts are increasing in popularity, with 19% of web users downloading them (but more of those are men than women: 22% versus 16%).
I've been partaking of podcasts since 2005, so I'm actually surprised the number isn't higher: they are are so much more convenient than radio (or TV, in the case of video podcasts), the content is often more original and you don't often have to put up with ads. In fact, having an iPod, a Tivo (okay, a poor woman's Tivo alternative) and a love of DVD box sets has meant that the idea of sitting down to watch or listen to a particular program at a time specified by the broadcaster has become almost unheard of for me these days.
Via The Guardian.