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08. 08. 2008

Prepare for global warming with deodorant suits for men

deodorant-suit.jpg

Despite the general acceptance of the idea of casual dress for work, I see plenty of people still wearing suits, even on hot, humid August days. Apparently, in Japan, men's suits with deodorant properties are selling like hotcakes, along with deodorant socks, underwear, and t-shirts. Priced at 60,000 to 70,000 yen (about $545 to $635), the suits are popular with middle-aged men for fighting "kareishu," the Japanese term for a kind of body odor particular to middle-aged and older men.

Question: Why just for men? I think women care more about how we smell, no?

Via The Nikkei Weekly (subscription).

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Posted by lydia    Category: wearables
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