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07. 11. 2008

Instinctiv Shuffle: My music, my way


News coverage on great iPhone apps is sure to ramp up in your readers from here on, and I’m particularly excited to learn more about some stunning apps and report back along the way. Before I dive into the new Apple App store, I'd like to encourage you to take a closer look at a newly released jail-broken app, Instinctiv Shuffle™.

I'm addicted to my music and music gadgetry, but the single feature that I've never been fond of and almost never use is the "random shuffle." True to its name "random" there's no rhyme or reason to how my iPod chooses the lineup, and mostly it leaves me flipping around or onto the next song, rendering the feature an epic fail. Instinctiv Shuffle is the first app that truly seems to understand how I listen.

The application smartly shuffles my music in a few seemingly simple steps (note there’s a bunch of crazy stuff behind the scenes bringing together the brilliant outcome):

Step 1. Instinctiv Shuffle gathers the names of your songs and their associated playback.

Step 2. Via a secure and anonymous connection, this data is uploaded to Instinctiv Shuffle servers.

Step 3. That data is analyzed and new information is returned to your iPhone, enabling your formerly random shuffle feature to now determine the perfect songs and mix for you.

It’s not a one-time interaction, rather as you continue to listen to and add music, Instinctiv Shuffle continues to learn about you and your preferences based on your skipping behavior.

Clearly, “instinctive technology,” is a great fit for the volumes of music data stored and taken on-the-go, but I wonder where else it might be applied.

Recommendation technology is becoming increasingly important for sorting signal from noise. I find myself depending on recommendations more every day as I’m increasingly confronted by choices in where I get my news and information as well as my entertainment.

In a world where most Web 2.0 apps are free, I have many questions on how to monetize a spectacular and smart service like this. My personal suspicions are that this app demonstrates something much smarter already in the works.

*Note: Instinctiv Shuffle™ is a jail broken app, learn more here.

Posted by chrissie    Category: entertainment | software
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