05. 21. 2008
Infection watch from Tokyoflash Japan
Gone are the days when I judged watches at least partly based on how easy it was to read the time from them. Now, the time of day flashes everywhere - on our cell phones, computer screens, TVs. Try ignoring the time for half a day without taking yourself to the middle of the woods with no electronic connection to the rest of the world. Really, it's hard to get away from it without drastic measures.
Online store Tokyoflash Japan, which trades on the idea that these days, telling time from a wristwatch is rather beside the point, sells watches with sometimes complicated LED displays which are fun to look at but challenging to read time from.
One of their latest offerings is the ergonomically designed Infection watch with 27 multi-colored LEDs which "pulsate and move like cells across the curved face to present the time from beneath the attractive mirrored mineral crystal lens." The 12 red LEDs indicate the hours, the 11 yellow LEDs show time progression in 5-minute increments, and the 4 green LEDs show single minutes. Like any electronic display, it takes getting used to, but I'm sure it becomes easier with . . . time. (According to some young'uns I know, the hardest way to tell time is by the traditional analog clock. Hmm.)
The Infection watch is available at a special launch price of $134 at Tokyoflash, and if you sign up as a customer, you get a discount coupon for all purchases.
Good news for fans of Tokyoflash retro-futuristic designs: We're in the process of picking one out for a giveaway in a future Popgadget Drop email. So, don't forget to sign up (from the form on our homepage - over there on the right if you're already there).