There's something about the title "Blood Cell" that doesn't really appeal to me - maybe it's the use of the word "blood"...

Nevertheless, it's the name of a new internet-only TV show and I predict it will be a massive success with its target audience of action-hero obsessed teens and twenty-somethings.

Starring Jessica Rose, the New Zealand actress who made her debut in internet-only soap Lonelygirl15, it will be directed by Eduardo Rodriguez, who likes his titles creepy (his latest film is Open Grave) and will be shown first on web TV site 60Frames. Blood Cell will tell the story of a young woman who must save her kidnapped friend with the help of (of course!) her cellphone. Let's hope she has good coverage...

See the trailer (I haven't: I'm too easily spooked, so watch at your own risk) and find out more via Wired's Underwire blog.

There's no news on a release date yet, but you can stay posted via DeadCellDeadFriend. Call me paranoid, but something tells me this show may not end well...