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01. 16. 2008

Sell your tech ideas on Korean game show

idea-howmuch.jpg

Good ideas are a dime a dozen, right? Who cares unless you have the money to develop it, build a prototype, quit your day job, snag investors, find customers, etc.?

Naive entrepreneurs may yet have their day . . . if they get on Korean reality TV. A game show called "Idea - How Much?" gives contestants the opportunity to pitch their ideas, and a panel of potential buyers (CEOs of companies) a chance to instantly bid on them. One such contestant came away with $750,000 for a new sceen saver concept (the screen saver runs streaming video content). To me, what's compelling about this show, compared with others that might be focused on new inventions, is that the auction takes place right then and there, and real money changes hands in a flash (supposedly, anyway).

The key, I imagine, is to have an idea that's simple to present in a short amount of time, which is sometimes a challenge with complex tech products that take a little time to grasp and appreciate.

How long before this kind of show comes to U.S. television?

(Is it just me, or does the purchase price for the streaming video screen saver idea - considering it's been fully developed and claims 5 million users - seem too low?)

Via Web 2.0 Asia.

Posted by Hoyun    Category: current affairs | entertainment
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