Samsung , sneaky guys, saved their new cell phone line-up for the last day of CES and to much fan fare, announced the Samsung SGH-G800, the "world's first" 5 megapixel camera phone WITH 3x optical zoom. Technically, the Nokia N95 was first but Samsung counters with "we have the first one with opitcal zoom." (By comparison, the iPhone has a 2.0 megapixel camera.) If you've been waiting for a great camera phone, this is it.

A sleek device, the G800 looks like a streamlined digital camera on one side and a fashionable mobile phone on the other side. The handset is equipped with advanced camera technology such as face detection and Wide Dynamic Range (WDR), and also provides a very easy tool for sharing images and videos. Plus, the Samsung G800 offers professional video editing functions so that people can easily cut, paste, and edit their own films, and a mobile blogging feature helps users to upload to their favorite User Created Content (UCC) sites very easily.

No word on pricing or availabilty yet.

For more photos, check out the Samsung CES site.