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08. 20. 2007

The scientific explanation for pinkwashing

I can't count how many times we've discussed pink gadgets, or just oohed and ahhed over something new and brightly colored (see two posts below), but some new research is showing that there is some scientific evidence that women prefer pink because of some evolutionary developmental differences between the sexes. Get this: women supposedly like reddish colors because in early days, they needed to be able to discern between ripe and unripe food and healthy or unhealthy faces. And men? They have a natural affinity for darker colors because they needed to spot dark-colored animals so they could kill it and bring it home to their fruit-juice pink decorated cave.

Is that why my husband just stands uncomfortably in the corner of Sephora, but if I point out the dark bottles of "MAN" products he goes running towards them?

This doesn't mean we'll stop calling out companies for assuming grown women want their computers and cell phones to be hot pink, but it's hilarious to think that the whole blue/pink separation of the genders can be traced so far back. I think I'm going to start a line of beauty products for men, in black, wooly mammoth-shaped bottles, and call it "Cro-Magnon".

Read more from Reuters.

Posted by Mia    Category: current affairs
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Comments (2)

Mary Beth:

If all this is true, why do I hate pink, especially hot pink? The closest I like is a dusty rose. But I wouldn't want my technology in that color. Give me blue, green, gold (not sunshine yellow). I don't want to hurt my eyes by looking at super bright colors. These are colors just about anyone could appreciate as a change from black and metallic.


I don't know how many times I've written this site how much I hate identifying feminine things with Pink. It really chaps my hide (red as a matter of fact) every time someone suggests making a pink one for the ladies. I hate the color pink always have and really how many women do you know who really like pink...red maybe but pink seriously doubt it. I am no less a woman, for hating pink...and I don't want my gadgets, walls or clothes with that color. Please stop the madness. Thank you.

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