08. 20. 2007
The scientific explanation for pinkwashing
I can't count how many times we've discussed pink gadgets, or just oohed and ahhed over something new and brightly colored (see two posts below), but some new research is showing that there is some scientific evidence that women prefer pink because of some evolutionary developmental differences between the sexes. Get this: women supposedly like reddish colors because in early days, they needed to be able to discern between ripe and unripe food and healthy or unhealthy faces. And men? They have a natural affinity for darker colors because they needed to spot dark-colored animals so they could kill it and bring it home to their fruit-juice pink decorated cave.
Is that why my husband just stands uncomfortably in the corner of Sephora, but if I point out the dark bottles of "MAN" products he goes running towards them?
This doesn't mean we'll stop calling out companies for assuming grown women want their computers and cell phones to be hot pink, but it's hilarious to think that the whole blue/pink separation of the genders can be traced so far back. I think I'm going to start a line of beauty products for men, in black, wooly mammoth-shaped bottles, and call it "Cro-Magnon".
Read more from Reuters.