08. 09. 2007
Fred apparently isn’t just any old bottled water.
Fred is a bottled water with a MySpace page, listing lots of friends and plenty of comments.
Fred doesn’t just have consumers – if you drink it, then you are a friend of Fred. In fact, you are a friend with benefits.
Fred has a blog. Much like any other, it’s filled with up-to-the minute pop culture, like links to puppet-show re-enactments of the newest Harry Potter book on YouTube, as well as potential actors to replace the current cast of the Potter films.
Fred sells t-shirts with taglines like "Fortified with irony." And, of course, there’s the "Friends with benefits" version.
Fred is said to "have a blackbelt in hanging out." Fred, it seems has "been infused with the one thing water has been desperately lacking: a soul."
Fred is water with a soul. Hmmm... If nothing else, it’s a first. So is its (or should I say his) bottling, which makes you think you might by buying a small flask of vodka or rum, rather than water.
Regardless of what Fred is or Fred does, one thing’s for sure about Fred... he’s available... online or at your nearest corner store (as long as you live in NYC).