As I'm not a dog owner, I find it hard to really understand this product. It's a rubber "fetch stick" for dogs, which is basically just a rubber stick. I would have thought you could just find sticks lying around anywhere, but maybe not. Maybe dogs don't have the same instincts for fetching sticks as they used to have, these days relying too much on GPS technology, resulting in thousands of lost sticks every day. If that's the case with your dog, head over to I Want One Of Those and pick up a squeaking Fetch Stick for £3.99/$8.