We spend Sundays reading the Times, so it seems the perfect day to talk about Shifd, the newest web-app developed by New York Times R&D. Created in about 20 hours at the Yahoo! BBC Hack Day in London last month, Shifd works, but it remains a conceptual product.

Shifd is a mobile application that allows users to easily share web feeds, listings, maps, personal notes, and dates between their desktop computer and mobile phone. In order to sync your computer with your mobile phone, your phone will have to be hacked (RFID-enabled, which might be a little excessive).

Any content added to your Shifd.com personal page (web feeds, Yahoo! Local Search listings and maps, personal notes, and other data) can be transferred to your phone for browsing. Before transporting content, the user can easily organize its order by dragging and dropping. When the user picks up her phone and walks away, her computer will automatically recognize that she's shifted to a mobile environment, sending her a text message with a link to the mobile version of her Shifd.com page.