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07. 16. 2007

Love cooking, social networking? BakeSpace.com has both


There are online social networks for teens, animal lovers, sports fans, fashionistas, and wine experts, so why not one for cookers and cakers? If you haven't already met, we'd like to introduce you to BakeSpace.com, a social networking site for people who enjoy cooking of all kinds.

Though it launched in August 2006, BakeSpace.com appears to be building new momentum through a month-long promotion with appliance manufacturer KitchenAid. Together BakeSpace.com and KitchenAid plan to give an appliance away every day this July.

The partnership is remarkable for both companies for different reasons. BakeSpace.com has minimal advertising and currently accepts user-donations to stay viable, and KitchenAid has never partnered with a social network to promote its products.

The site's design is a little too sugary-sweet for us. It's pink cupcake, flirty font logo and overall girlish layout clearly call out to antiquated notions of women in the kitchen and those aspiring "Bree-esque" desperate housewives. Beyond the distracting pink graphics, the forums and the recipes are of good quality and diversity. As the bigger culinary names like Martha Stewart dabble in these sexy and growing consumer waters, one wonders if BakeSpace.com is just hoping to be mixed in with a bigger dish.


Posted by chrissie    Category: on the web
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