Although designed to make "cool storage easy and fashionable" and marketed as "the first multi-use chilled accessory bag," I'm still quite sure that the IcyBag is just a slightly girly cooler slash insulated lunch bag.

Cuter purse-like incarnations of this radical new concept already exist, but this "leave your cosmetics . . . in the car on a hot day" angle has got to be a first. The $14.99 IcyBag measures 8" x 6" x 2", ships with a freezable gel pack and coordinating nylon pouch, and (lo and behold) can also be used to keep small food items from spoiling.

Via SlashGear.