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07. 20. 2007

I Blog, therefore I am: the Sony blog


Everyone's doing it, and now monster companies are finally realizing blogging is a good way to connect with their customers, and sure, along the way, maybe sell more products. Sony just launched their blog this week . Color us not surprised that two women are spear heading Sony's "Social Media Strategy."

In order to understand this initiative, I spoke with Marcy Cohen, who is with Sony Electronics Corporate Communications.

"With the growth and impact of the internet, we realized we needed to be more proactive and have a dialogue with the customer " says the 6 and a half year veteran of the company. "It gives a face to the company and also helps us learn about the customer through unfiltered comments. Besides comments and feedback, we'll have regular contributors ...guest bloggers. Ultimately, we expect it will benefit the consumer."

In the beginning the main blogger will be Rick Clancy, SVP of Corporate Communications at Sony Electronics, who adds to Marcy's comments, "We recognize the growing influence of social media and that more consumers are getting much of their information surfing the net."

I checked the new blog to see the tenor of the comments and whether Sony is editing negative comments. Apparently not.

From a typical post today:

Well, I’m guessing this isn’t the start you were looking for on this blog. But, it is
a pretty fair cross-section of your consumer base, like it or not.

So, here are my suggestions....

Then there's this one:

Blog, blog blog blog. I am 5 days away from jumping to Canon 5d,from KM 7d.

Sounds like Sony should heed these posts, as they say they will. Check it out and brag, whine or complain about a Sony product. They're listening.

Posted by Evan    Category: current affairs
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