07. 05. 2007
Diet Pepsi MAX
Pepsi has launched its newest diet cola variation: Diet Pepsi MAX. Sure to give you a boost, this DP adds extra caffeine and Ginseng to give you more bang for your buck... literally! Long known for it’s higher-than-most-colas caffeine content, Mountain Dew may have some competition (well, not really since Pepsi owns Mountain Dew... oh, never mind... you get the point).
What may be more interesting, though, is Pepsi’s ad campaign surrounding the new product. It’s website, www.WakeUpPeople.com, features a 'Yawn-a-Thon’ that tracks yawns, shares photos of yawns, provides yawn prevention tips, etc. Pepsi also commissioned a yawn study in conjunction with the launch of the new beverage that’s full of interesting facts, such as:
- 84 percent of Americans experience a daily 'afternoon slump.'
- More than half of respondents admit to yawning up to five times a day.
- Another 86 percent believe that those yawns are contagious.
- One-third of Americans (31 percent) blame the workplace as the reason for their exhaustion.
- Half of all survey respondents have caught someone asleep on the job, while 28 percent have confessed to falling asleep at work themselves.
- The most popular ways respondents overcome their slumps at work include walking around the office (58 percent) and consuming caffeinated beverages (52 percent).
- About one in five respondents (18 percent) has faked a yawn to get out of a conversation.
- Nearly one in ten (8 percent) Americans has yawned while on a job interview.
- 54 percent of working Americans say they would take a nap at work to reinvigorate themselves in the afternoon if given permission by their supervisor. [Note to self: Call Hoyun about break schedules.]
- One-third (32 percent) have admitted to yawning on a date.
- Nearly one in ten (9 percent) Americans has had a bug fly into their mouth while yawning.
Hmmm... I think I’m gonna go grab a nap now. Wake me up about 10 minutes before quittin’ time.