« DOC portable speaker dock for iPod nanos | Main | Pur flavor cartridges »

05. 18. 2007

Ladies take over the UK Internet

macbook_woman.jpg

The BBC has run a story on Nielsen research showing that the most prevalent users of the Internet in the UK are women aged 18-25. There are more men by number, but it seems that young women are visiting more websites and spending more time online. It seems that these women are advanced Internet users using the web for shopping and gathering parenting advice. But this phenomenon isn't limited to just the United Kingdom. The worldwide industry indicators of the online female migration are there as well: online sales of clothing recently surpassed computer gear for the first time, and almost 40% of video gamers are women. Video games may just be the most female-friendly area of technology out there right now as companies are aggresively trying to expand the customer base beyond the typical 17 year-old boy.

This is just a basic shift in the make-up of the online communities to better reflect the social structures of the outside world. These gender demographic changes aren't unusual considering the recent changes in ethnic make-up effecting online communities. In fact, ten years ago it was a rarity to come across Continental Africans, Arabs, or Indians in the most popular online communities. Part of that exclusion was the state of proliferation in Internet technologies, and another was the language barrier which has since been overcome through localized services (and a lot of people learning English).

Beyond that, we're even seeing the age barrier disappear. I have a pair of 92 year-old friends who carry their laptops to Starbucks daily to read their email, and they fit right in with the other coffee house patrons. My local neighborhood is a melting pot of different people, and I like my Internet to be the same way.

Above image from the Flickr stream of Ryan McGinnis

Posted by Johnny    Category: current affairs
Tags:
Email this | Comments (0)
Add to: Yahoo Add to: Google Add to: Digg Add to: Del.icio.us Add to: Reddit Add to: StumbleUpon Add to: Technorati


Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Back to Top

 



join our mailing list
* indicates required field


 
swf_ad2.gif


Best of Popgadget
03.24.2009

Gmail’s Undo Send gifts you five seconds to purge your sins

If you haven't heard of it yet, Gmail has recently introduced the "Undo Send" feature to recall an e-mail that you've sent. This latest tweak allows you to reclaim your sent mail if it happens to be within 5...
Read More
Popgadget Recent Comments
April on Samsung Makes HDDs Pop in Pink and Blue
Kimberly on Samsung Makes HDDs Pop in Pink and Blue
James on 6-Foot HDMI cable at $3.19 includes shipping
Lisa on "Magic" soap might make the ultimate recession beauty product
monkey-boy on Stocco Maitre: The Tech in the Mirror
Debi on Marriage Hunting Bra: The Final Countdown
Maya on Marriage Hunting Bra: The Final Countdown
Popgadget Steals & Deals
6-Foot HDMI cable at $3.19 includes shipping
Sony offers some exciting deals for Mother's Day
Unlocked iPhone! Only $599. Or $699.
Got four friends? Take a Peek at this great offer
Green Tech: Eco-fashions priced to move
31 ways to save money on technology from PCWorld
Popgadget Random Images

Where is this image from?
See more random images
On This Day
Take a little stroll down memory lane. See what Popgadget was writing about on this day in 2008 2006 2004