04. 17. 2007
VIZ: the future of powered water
According to the folks at VIZ, the problem with vitamin water is that the addition of vitamins and supplements to liquid decreases their potency, and the longer the drink sits on the shelf, the worse it gets. The solution is to add the supplements right before drinking, with the patent-pending VIZcap, "a cap with a sealed, moisture-free chamber that contains effervescence." It's the effervescence that preserves the potency. When you're ready to drink, you simply remove the seal, push the plunger and watch the ingredients interact with the water, powering your drink at full potency. It's a multi-sensory experience -- pushing the plunger creates a "pop" sound (I like that part -- sounds like those Japanese sodas that open when you push and drop a marble through the top of the bottle).
The VIZcap can deliver all sorts of liquid, power, and effevescent "payloads," and the company envisions use of this technology for freeze-dried crystals, baby formula, syrups and concentrates.