04. 12. 2007
The wonders of grape seed: 29 Cosmetics
When you think of Mondavi, you usually think of wines, but you soon might be imagining a brilliant red lipstick instead of a cabernet. Lydia Mondavi, of the Californian wine hierarchy, has launched her own line of cosmetics, called 29, based on the prinicpal of grape seeds, which she explains are the most powerful anti-oxidant to protect against free radicals and environmental toxins . Who knew?
When I interviewed her, the vivacious blonde explained enthusiastically: "Grape seeds have been researched for their benefits for over 23 years and researchers have found that grape seed extract is 50 times more powerful than Vitamin E and over 20 times more powerful than Vitamin D." Lydia has done her time in the beauty and cosmetic industry, having worked developing lines for spas and resorts before striking out on her own.
Her family has embraced her new venture with gusto. Her husband, Rob Mondavi, can often be found behind the counter pouring the latest Mondavi wines for customers (there's a reason to visit the beauty counter right there). Her mother, Anita Wilbanks. worked with Lydia on the development of the 29 Cosmetics line.
I like the idea of doing something good for my skin, but what really attracted me were the colors of the line. Check out the Napa Sunset palette or the Line Makers Eye pencil that claims not to tug at the delicate tissues around the eyes.
So now, instead of just drinking your grape, think of wearing some grape (seed). And if you're wondering where the name came from, here's a hint: