« Organize your stationery with Stationoli | Main | Blinged DS Lites »

04. 12. 2007

The wonders of grape seed: 29 Cosmetics


When you think of Mondavi, you usually think of wines, but you soon might be imagining a brilliant red lipstick instead of a cabernet. Lydia Mondavi, of the Californian wine hierarchy, has launched her own line of cosmetics, called 29, based on the prinicpal of grape seeds, which she explains are the most powerful anti-oxidant to protect against free radicals and environmental toxins . Who knew?

When I interviewed her, the vivacious blonde explained enthusiastically: "Grape seeds have been researched for their benefits for over 23 years and researchers have found that grape seed extract is 50 times more powerful than Vitamin E and over 20 times more powerful than Vitamin D." Lydia has done her time in the beauty and cosmetic industry, having worked developing lines for spas and resorts before striking out on her own.

Offered exclusively at Neiman Marcus, the most popular sellers are the "Our Preserves Lip Therapies" including First Crush Lip Scrub, Wine Blot Lip Therapy Balm, and Hint of Honey Lip Therapy.


Her family has embraced her new venture with gusto. Her husband, Rob Mondavi, can often be found behind the counter pouring the latest Mondavi wines for customers (there's a reason to visit the beauty counter right there). Her mother, Anita Wilbanks. worked with Lydia on the development of the 29 Cosmetics line.

I like the idea of doing something good for my skin, but what really attracted me were the colors of the line. Check out the Napa Sunset palette or the Line Makers Eye pencil that claims not to tug at the delicate tissues around the eyes.

So now, instead of just drinking your grape, think of wearing some grape (seed). And if you're wondering where the name came from, here's a hint:


Posted by Evan    Category: body
Email this | Comments (0)
Add to: Yahoo Add to: Google Add to: Digg Add to: Del.icio.us Add to: Reddit Add to: StumbleUpon Add to: Technorati

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Back to Top



Best of Popgadget

We're back!! And where we've been...

Hello! It's been a while, and I'm so happy to say, we are going to be back and better than ever. We will be changing just a little bit- bringing you more frequently updated content, in a somewhat abbreviated...
Read More
Popgadget Recent Comments
Popgadget Steals & Deals
Mom Wants Gadgets for Mother's Day
Trade-in Your Old Electronics
Popgadget Giveaway from American Express! My Life on Points
6-Foot HDMI cable at $3.19 includes shipping
Sony offers some exciting deals for Mother's Day
Unlocked iPhone! Only $599. Or $699.
Got four friends? Take a Peek at this great offer
Green Tech: Eco-fashions priced to move
31 ways to save money on technology from PCWorld
Popgadget Random Images

Where is this image from?
See more random images
On This Day
Take a little stroll down memory lane. See what Popgadget was writing about on this day in 2012 2009 2008 2007 2006 2004