"Music's important, so watch what you listen to" is the slogan Sony has chosen for their new NW-A800 video music player. I can't begin to explain the number of ways that annoys me. I can see why it was chosen; a little bit of word play, a little bit of power given to the significance of music in order to give you a tiny psychological boost toward a purchase. I can see the smile on the faces of executives as they "get it." "Ahhhh, watch what you listen to! Brilliant! Because it's a video and a music player." That aside, I do have to say that I do like the look of the new player a lot. Especially the landscape video mode, even if it is on an ok sized 2-inch 320 x 240 screen. You'll be able to listen to audio for up to 30 hours or watch video for 8 hours. It comes in 3 sizes (2GB, 4GB and 8GB) and 4 different colours (white, black, pink and blue).

Those of you in Europe can pre-order the player now from Sony Style for £119.99, £149.99, and £199.99 respectively. No word on pricing for the rest of the world at the moment.