To get noticed in the oversaturated digicam market, a new camera needs a stand-out feature. Simply upping the megapixels or adding a microphone for attaching short voice recordings to images, in this day and age, just isn't enough.

Samsung obviously kept this in mind while designing its new Digimax L73 digital point-and-shoot camera because it's stuffed with attention-grabbing features. Available now for between $200-$250 (depending on retailer), the 7-megapixel L73 is equipped with 20MB internal memory (expandable up to 4GB with SD cards), ASR image stabilization, self-timer with unique motion detection, in-camera editing and effects tools, and Samsung's very own Intelligent Face Recognition Technology. This rather futuristic feature detects up to 9 people's faces and makes adjustments to the focus and exposure settings to take the best quality image possible. Pretty cool!

But the L73 doesn't stop there. Its movie mode is capable of recording video at up to 30 frames per second in four resolutions, one of which is an astonishing 800 x 592. This fact alone makes me stop and take notice. Most digital cameras, including my current Cyber-shot, max out at 640 x 480.

The L73 can be ordered in black or silver and ships with a USB 2.0 cable, camera cradle, and Digimax Master software compatible with both PCs and Macs.

Via Gadgetell.