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03. 15. 2007

myShape puts your body shape online

myshape.gif

Customers bought $9.6 billion worth of apparel online in the United States last year, according to Forrester Research, the Internet consulting firm. I wasn't one of them. If I can't try something on, I'm not about to buy it. And I'm not alone apparently, as the return rate for clothes bought online is a high 30%.

So myShape is trying to change that by having users provide their basic body dimensions and style preferences, and then showing them all the available clothing that would fit well and perhaps suit their taste. Makes sense, right? There are seven basic body shapes and after that, the site offers to mail you a free tape measure so you can log your measurements into the myShape system. (My problem is I can't decide if I'm an "E" or "Y" basic body shape.)

Still in Beta, the site is seeing some positive results -- customers are buying clothes at a rate far higher than the industry average, and are returning them at half the industry average. Shipping is always free, so there's no downside to trying something.

Another company, Intellifit, is trying to refine the science by offering to scan its customers. At the moment, they're installing scanners in airports and select stores. Apparel-matching services like Intellifit and myShape are going to be the wave of the future, as people get more hard-pressed for time. But I'll still want to do some browsing at my favorite boutiques.

Via New York Times.

Posted by Evan    Category: on the web
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Comments (3)

Rus:

Neat idea, and definitely not before it's time, but the stylized 'cutesy' silhouettes are irritating.

The descriptions are not particularly clear, and you would think that on a site devoted to the visual, a picture of the body-type definition would be more accessible to the potential customer.

Karla:

I thought this was a pretty cool idea (and the statistics are great), so I headed over to try it out. Everything was fine until I went to browse clothes by body type. I was so unimpressed with what they presented as best for my body shape -- I would never wear that stuff!

Adri:

I've shopped at MyShape a couple of times and love love love the results. I don't have a whole lot of time to go out shopping to find something to fit, so it's an excellecent solution. Looking forward to the time that they get some t-shirts and other basics that cost less than $60, though. :)

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