Ever been in a store and seen an item, and it suddenly occured to you that it might be cheaper on the Internet? Who do you call? GHOST....sorry, that's not it....you call Frucall (1-888-DO-FRUCALL).

Frucall's free phone-based service automatically finds the current, best online price for any product and instantly lets consumers hear it from any phone, anytime, anywhere. Frucall empowers consumers to shop smart and take advantage of both online and in-store shopping experiences at the same time.

So back to you, looking lost in the deparment store. You call Frucall about that digital camera and enter the product code and it instantly searches over 150,000 online shopping sites (including Amazon.com and Yahoo! Shopping) and reads out the current online prices of that product. And, if you want to purchase it immediately, the BuyNow feature allows you to automatically buy it over the phone right then and there. You can also bookmark searches for later use and check out other user reviews. I like the alerts feature which lets you know when a specific product reaches the price you are willing to pay. (Frucall is free -- advertising to funds its operations).

Then get outta that store and back to shopping online! What were you thinking?