Technical baselayers for cold weather rock. There's nothing like being out on the slopes, exerting yourself, and actually not freezing your butt off because your long undies wick away moisture and keep you dry (and warm) with ease. Makes you wonder why more people don't dress appropriately for the cold, right? Well EESA, a new entrant into the activewear market was wondering the same thing. Their conclusion? Fashion conscious snowboarders often ignore their better judgment, prefering to wear cotton or other less optimal fabrics and clothing because they dislike the style (or lack thereof) of most base layer activewear. The solution? EESA clothing of course.

EESA's line of fashion conscious clothing for men and women takes its cue from the street and merges that sensibility with current textile technology. All garments are moisture wicking, anti-microbial treated to minimize odor, and quick drying. Think toasty Patagonia-like warmth, but with fresh cuts and colors that don't scream "backcountry mountaineering!" The sleeves on EESA garments also contain "trigger finger loops" -- hidden finger loops that help prevent the sleeves from bunching up (and you don't have to put up with a hole in the cuff of the shirt). The garments don't run cheap ($65-$75), but that's the price for style. And at least you won't have to suffer to look good. More styles and purchase information can be found at www.eesa.com.