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11. 09. 2006

Beetle Art

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As the old joke goes, If you can remember anything about the sixties, you weren't really there. *

Hippies decorated their jeans with embroidery and drew daisies on everything, which sometimes included their cars. (See the photo below of the Merry Pranksters psychedelic bus, "Further.")

further%20%287%29.jpg

Beetle owners were big on decorating their cars and in honor of that , Volkswagen UK has launched Beetle Art , a site where you can customize your car by ordering special vinyl stickers for your Bug. On the accompanying microsite, prospective Beetle customers can configure their desired car, choosing a body style (hatchback or cabriolet), body colour and decal design. They can pick from and try different colours for each of the decals. That's my version pictured above.

The special vinyl stickers, called Beetle Art, were created by four up-and-coming artists and illustrators: Mibo, Parra, Steve Wilson and Jamie Cullen. Ultimately, customers will probably be able to custom design and order their own "car art."

Guaranteed for three years, the vinyl decals reportedly can last up to five years. If you want to sell your Bug, the stickers can be removed without damaging the car, though I would worry about fading. They cost from GBP 45 for a single panel to GBP 200 for an entire car. I want a big "MINE" for my stationwagon.

Via Springwise.

* Paul Kantner

Posted by Evan    Category: cars
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