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10. 16. 2006

Straight Up for emergency hairstyling

StraightUp.jpg

The UK has history and culture, but it also has a damp climate. I'm working from hearsay, but I've been told that damp weather can turn perfectly styled straightened hair into a poofy afro in a matter of minutes. A pair of Scottish gents have invented a unique vending machine for refreshing frizzy hair on the go and ensuring that a hairstyle stays as smooth as planned.

The Straight Up from Beautiful Vending is for straightening hair with a pay-per-use set of flat iron tongs. A pound coin buys 90 seconds of heat for working out any incidental hairstyle damage that might happen from your home to the restaurant. Beautiful Vending believes that they've come up with a great product in a classic textbook example of the widget: There are customers out there, and no one is yet selling a product that can meet their needs.

The machines have already been installed in over 500 locations in the UK, and have thus far been a great success. Their Shell Livewire award as Scotland's best young entrepreneurs gave the company a bright boost, and they're planning to bring the machines to the states within the next year.

Via those cool cats at Springwise.

Posted by Johnny    Category: devices
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Comments (2)

Lisa Foye:

Um, eeeeeeeewwwwwww! Why would any woman in her right mind want to you a straightening iron that has been through countless heads of questionable hair? It's not just a sanitary issue, either. Some women may use styling products that can melt and stick to bits of the iron (a smooth ceramic surface is no guarantee that the goo will slide right off) and these products can carry over to the next girl. I know I have had to pick gross looking blobs out of mine own brush because I sometimes use products that enhance my natural curl and other times when I use straightening products. When the two different potions meet, they sometimes form polymers that blob up like balls of snot on my brush. Would you really trust that the girl(s) before you had the same issues or are those really boogers...? High heat is no protection. Not to mention the question of how much of those 90 seconds you're paying for will be spent waiting for the iron to heat...

In other words, I think I'll pass.

Laura:

'I've been told that damp weather can turn perfectly styled straightened hair into a poofy afro in a matter of minutes' - that is hugely offensive and inaccurate. It takes me 2 hours to straighten my hair (not that I've straightened it for years) and no way would I do it with a public straightener. Urgh! And only 90 seconds of heat? Hah! Good luck with that!

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