« Nokia HS-13W Wireless Image Headset | Main | Taköhl Treasure Ring »

10. 19. 2006

Seeing Red

ipodred.jpg

I’ve always liked the color red. Bono of U2 along with a little nobody named Bobby Shriver must have heard me. I think Bono has reached international stardom at a level where almost everyone in most countries knows who he is. But for those of you who didn’t know, Bobby Shriver’s background could be considered as royalty if there were any kings and queens in the US. The man is merely the nephew of a President of the United States, brother of the first lady of California, son of the founder of the Peace Corps who ran for vice president, and son of the founder of the Special Olympics. In any case, these two, Bono and Bobby, have joined forces, by using their clout and social power, and launched (Product) Red.

A business model and not a charity, as emphasized in its Manifesto, (Product) Red hopes to generate enough money to help finance the fight against HIV/AIDS, Tuberculosis and Malaria in Africa by persuading the world's biggest companies to release special (Product) Red-branded goods, giving part of the profits to the fighting fund.

Red.jpg

In addition to Apple, which has just released a special edition (Product) Red 4 gig iPod Nano, there is a whole list of other companies that have signed up for the cause. To name a few: Converse, Gap, Giorgio Armani, American Express, Motorola -- all have chimed in, with new ones signing up in coming months. Each company have pledged to donate a certain amount or percentage of the sales generated from the (Product) Red items to The Global Fund.

Okay, so you’re thinking, “But I don’t have the extra cash to burn, man!” That’s alright too. You can still support the cause by making a WeeMee via AIM. A WeeMee is a visual identity on the AIM® service that you can create for free and then use your animated alter-ego to express yourself, communicate and have fun with new and old friends. Wait, there’s more. You can even accessorize your WeeMees with free (Red) gear including Emporio Armani (Product) Red sunglasses, Gap (Product) Red t-shirts and a (Red) Motorola cell phone. WeeMees get dropped into AIM WeeMee backgrounds, including the new (Red) cityscape, where it's packed with animated surprises. You can also express your support for (Red) through a new series of (Red) smileys and (Red) buddy icons.

If you’re not ready to commit in terms of purchasing, or even committing in creating an alter-ego WeeMee, you can still show your love by signing up for their newsletter. Or, check out the (Blog) Red.

(Product) Red merchandise is only available in selected stores near you.

Posted by maggie    Category: current affairs
Tags:
Email this | Comments (1)
Add to: Yahoo Add to: Google Add to: Digg Add to: Del.icio.us Add to: Reddit Add to: StumbleUpon Add to: Technorati


Comments (1)

Michael:

Good luck getting any of the red tshirts from the Gap. Always sold out, to their credit they will reach you by email when more are in stock. The problem with that is last night they sent a notice I happen to be online when the email came in and went to the site it said they were sold out.

By the way Bobby Shriver is a part of the Kennedy Family. His mother is Eunice Mary Kennedy and his father is Robert Sargent Shriver, Jr. His brother in law is Arnold Schwarzenegger.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Back to Top

 





 
swf_ad2.gif


Best of Popgadget
10.21.2010

We're back!! And where we've been...

Hello! It's been a while, and I'm so happy to say, we are going to be back and better than ever. We will be changing just a little bit- bringing you more frequently updated content, in a somewhat abbreviated...
Read More
Popgadget Recent Comments
Popgadget Steals & Deals
Mom Wants Gadgets for Mother's Day
Trade-in Your Old Electronics
Popgadget Giveaway from American Express! My Life on Points
6-Foot HDMI cable at $3.19 includes shipping
Sony offers some exciting deals for Mother's Day
Unlocked iPhone! Only $599. Or $699.
Got four friends? Take a Peek at this great offer
Green Tech: Eco-fashions priced to move
31 ways to save money on technology from PCWorld
Popgadget Random Images

Where is this image from?
See more random images
On This Day
Take a little stroll down memory lane. See what Popgadget was writing about on this day in 2012 2009 2008 2007 2006 2004