While a lot of personal gadgets these days are revamped from the boring beige or black of yester-years into bright candy colors with fun designs, only a handful of home appliances have followed that trend.

Electrolux has decided to change all that by launching “War on White” (WoW) and letting consumers express individuality through their own choices. Unfortunately (or not, ‘cause I’m not sure I'd want to stare at some guy’s bare behind day in and day out!), at this point, these are all just concept fridge designs. In addition to decorative designs, the Screenfridge is equipped with a computer and a touch screen on the door. But why stop at revamping just the fridge? That’s exactly what Electrolux thought. The company has the idea of revamping its whole series appliances with the same WoW concept.

Your very own bare bottom image appearing on the fridge coming to a store near you soon. Be afraid, be very afraid.