09. 03. 2006
Nokia Eye On Fashion: where do you look?
Phone company Nokia is sponsoring a contest in India with a focus on fashion. Nokia Eye On Fashion challenges participants to send in up to three photos snapped with a Nokia picturephone, expressing their unique taste on style. The contest runs from August 29th to September 22nd. Winners can nab a free premium yet-to-be-released Nokia handset, clothing from designer Ashish Soni, or Nokia fashion phones.
While the design and wording of the website would lead you to believe that only supermodels and hipsters can participate in the contest, the actual photos sent in by participants are surprisingly real and charmingly mundane. Perhaps we do need a redefinition of what "fashion" means after all, and a re-evaluation of "style." If those photos are anything to go by there are untold treasures to be found in the everyday.