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09. 08. 2006

"I want my Bud.TV"


Thats BTV as in Bud.TV, an online entertainment network that Anheuser-Busch will launch the day AFTER Super Bowl .

In launching a network on the web site, Bud.TV, the company is basically providing branded entertainment, following in the footsteps of many other companies, such as Pepsi. Due to inventions such as TiVo, advertisers are looking for other ways to get their messages across.

At the moment, Bud.TV is planning to offer computer users six channels of comedy, reality, sports and talk programming created for and by Anheuser-Busch. Some names for the channels include Comedy, Happy Hour and Reality. Under wraps is a seventh channel, tentatively named Bud Tube, which will be their version of youtube.com.

Aimed squarely at the male aged 21 to 34 (no kidding), they are confident that this age group is spending more time on the internet than watching traditional TV.

They may have had a lightbulb moment the day after Super Bowl when 700,000 folks downloaded their ads that ran during the game on budweiser.com.

To monitor the use of Bud.TV so that it is not watched by minors under 21, computer users sign up and create profiles.

Launching Feb 5th. Mark your calendars, boys and girls.

Via Marketwatch

Posted by Evan    Category: current affairs | home
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