There are lots of alcoholic beverages marketed towards women, but most of them suck. Madison Avenue assumes that the female drinker likes syrupy sweet cocktails, candy finish wines, and lightly carbonated malt beverages. A Norwegian company has taken it upon itself to offer a more mature alternative. Sophie & Sophie is an uncarbonated rosé wine spritzer that doesn't contain lots of calories or artificial flavorings.

The taste profile addresses a demographic that has been largely ignored until recently. As new drinkers develop a mature palate, they begin to enjoy more subtle flavors and find themselves switching to drier wines and cocktails. Most bartenders are well versed in the lowest common denominator of very sweet drinks, and they know what professional drinkers prefer; but the middle tongue largely gets ignored.

These spritzers aim for the middle ground of the alcoholic palate; semi-sweet rosé wines are diluted with nonalcoholic wine and unfermented juice to make crisp refreshing drinks that have about the same alcohol content as a Budweiser. They make for an easy drinking journey instead of a one way ticket to a "passed out on the bathroom floor" destination.

Sadly Sophie & Sophie bottles are only available in the Netherlands for now. Those guys at Springwise have all the fun.