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08. 18. 2006

Pimp My Heart: unity between car and driver

pimpmyheart.jpg


ISEA 2006
and the Zero One Festival in San Jose took place between August 7th to the 13th. There were some fun projects on exhibition. One in particular, titled Pimp my Heart by Takehito Etano and David Tinapple has already garnered a good deal of attention. Pimp my Heart is described as:

a performance/vehicle intervention that uses an invented HBBB (HeartBeat Bass Booster) system to amplify the heartbeat of a car driver in real time through an interface with a beefed up car audio aftermarket system. The intervention/invention achieves an ultimate unity between car and driver.

So imagine if Xzibit and West Coast Customs got together for the ultimate pimped ride, a car that responds to the driver's heatbeat with a flurry of light and sound. Definitely hot stuff.

Posted by Katherine    Category: cars | current affairs | design
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