Claiming 30 times the electrolytes of Powerade and 15 times that of Gatorade, the newly released Pickle Juice Sport already has major sports figures endorsing it.

Yes, you read correctly… pickle juice. Developed through market research that confirms many people sneak a drink of pickle juice from the jar. Apparently there was a market, after all, for a manufactured beverage that tastes of dill, salt, and vinegar. This was later reinforced by an NFL football game between the Philadelphia Eagles and the Dallas Cowboys, which received national attention over the Eagles’ consumption of pickle juice to beat the 120 degree heat and led them to victory. Who knew?!

I wonder if there are half-sour or bread-and-butter flavors in the future.