08. 03. 2006
Happily is a lady's best friend
Japan is in love with convenience stores, but they've mostly been targeted at men. In a first, Japanese am/pm has rolled out a new chain of convenience stores designed with women in mind. "Happily Lady's Convenience" offers fresh flowers, cosmetics, nutritional supplements, and all other types of necessities and luxuries. Healthy box lunches are available, and grocery items are packed in single serving containers to entice younger working women.
Fun and relaxation are the goal in Happily, and the store boasts lavish powder rooms where all types of sample cosmetics are on display for customer experimentation. Women are encouraged to linger in the store and enjoy the atmosphere while stealing a few minutes respite for themselves during a busy day.