Well guess what... this is so geeky it hurts. The Programmable Plug-N-Heat Thermal Auto Mug must have been made with the hardcore commuter in mind - the kind of SUV warrior who toughs it out on the highways and mean surface streets of America, waging two-hour one way battles from Suburbia to Urban Center and back. After all, why wouldn't an "ordinary" high-end travel mug like the ones made by Nissan suffice unless one must traverse hours and hours of endless traffic, putting other hot/cold beverage containers to shame? The trouble is, I'm unconvinced that integrated heating elements and an insulated interior construction powered by a car lighter is significantly better than a non-electricity guzzling counterpart. Even with the with the easy to read digital LCD display. Though at least the price is kept reasonable enough. Still, I'm wondering how somebody is supposed to wash the thing. And if you're going to spend twenty bucks on a thermos anyway, those high end mugs blogged earlier have great ratings, and as someone who personally owns one, I'd rather put my drink in there anyway.